Brainstorming Tool: Lean Canvas Template

The Lean Canvas technique is a strategic tool used for developing business models. It is particularly popular in the startup community for its simplicity and focus on key elements that can make or break a business. The Lean Canvas is a single-page document that helps entrepreneurs and teams outline and validate their business ideas quickly and effectively.

Elements of the Lean Canvas:

1. Problem:
   • Identify the top three problems your product or service will solve.
   • This section helps you understand the pain points of your target customers.
2. Customer Segments:
   • Define your target customers and users.
   • This section helps you focus on who will benefit from your solution.
3. Unique Value Proposition (UVP):
   • Describe the unique aspect of your product or service that makes it stand out.
   • This should be a clear statement that explains why your solution is better than others.
4. Solution:
   • Outline the top three features or solutions that address the problems identified.
   • This section should provide a concise overview of how you intend to solve the problems.
5. Channels:
   • Identify the pathways through which you will reach your customers.
   • This could include online marketing, physical stores, partnerships, etc.
6. Revenue Streams:
   • Explain how your business will make money.
   • This can include various revenue models such as direct sales, subscription fees, advertising, etc.
7. Cost Structure:
   • List the main costs associated with operating your business.
   • This could include production costs, marketing expenses, salaries, etc.
8. Key Metrics:
   • Define the key performance indicators (KPIs) that will help you measure success.
   • This could include metrics like customer acquisition cost, lifetime value, churn rate, etc.
9. Unfair Advantage:
   • Identify what gives your business a competitive edge that cannot be easily copied or bought.
   • This could be a unique technology, a strong brand, a patent, etc.